WeTransfer, the Dutch cloud-based file transfer service, is making its first foray into the music world. Next week, the platform will unveil a new streaming player that is projected to be a contender for exclusive music and videos. Apple Music, Spotify, and Tidal will have to move over for the new player in town as WeTransfer’s end goal is not necessarily to profit from its streaming feature, but to garner a larger following. Not only will the revamped WeTransfer rival music streaming platforms, but also direct competitors like Dropbox.

“We’re using music to put us on the map,” said Maarten Kadiks, a marketing executive at WeTransfer. “Six years ago we started out in Europe, and that is where we see the biggest amount of users. The U.S. is taking over in terms of growth.”

Thus far, the company has approached representatives for Justin Bieber, Pharrell, and Madonna about using its new platform to promote new music. Kadiks’ eyes are set on WeTransfer’s service becoming the SoundCloud of the file-sharing world – a space where artists will hopefully share mixes, teasers, and music videos.

Via: Resident Advisor, Bloomberg